For example, blue can trigger a calm response, green and brown can promote restfulness, warm colours such as red, orange and yellow can initiate exciting, cheerful, friendly, vibrant, simulating reactions, purple can give the impression of elegance and sophistication, while grey colours can give off a depressing, dull feel.
An appealing window display can create desire of products from that brand and therefore help with generating sales. Certain colours that can be considered as highly arousing can encourage customers to make purchases out of impulse.
It can be used to advertise. Nowadays, visual merchandising became one of the major tool of business promotion which is widely used to attract customers and increase sales. Markin recommended that in order to slow the pace customers shop at, the merchandiser should adopt a softer lighting technique which will increase the amount of time customers spend in the store.
Efficient, customer friendly environment makes shopping easier for consumers, which encourages buying and, most importantly, reassures repeat purchasing. This shows us that the differing levels of in store lighting can directly affect the amount of time consumers spend in the store.
Customers may feel that they are being forced to follow a certain path, and can be frustrating when trying to make a quick purchase.
Choosing products that suit the season to display in the window can remind consumers to purchase gifts and provide gift ideas for the particular holiday. A recent study has found that these two techniques have the greatest effect on impulse buying;  therefore, they are important aspects for the retailer.
Music that suits the style of the store and the target audience is an important factor to consider. An eye-catching, innovative window display can promote the brand image.
Lighting can be used to highlight certain products, and create dimension and set the mood for the window display. Playing this genre will make their shopping experience more enjoyable, which can result in them staying longer in the store, exposing them to more merchandise, and influencing possible purchasing decisions.
In general, people prefer cool colours such as green and blue and associate these colours with a sense of calmness and security. It is one of the final stages in setting out a store in a way customers find attractive and appealing.
Windows can give consumers and by-passers understanding as to what goods are sold in store  They are also an effective way of promoting fashion trends and providing useful information to the target audience. Recreational shoppers that enjoy a sense of excitement may prefer these high arousal colors.
These simple factors can encourage customers to stay in the store longer and in turn spend more. Exterior displays[ edit ] Exterior window displays can be used to sell product and entice customers into the store.
Over time, the design aesthetic used in window displays moved indoors and became part of the overall interior store design, eventually reducing the use of display windows in many suburban malls. These scents calm, soothe, and comfort, therefore, stimulating the consumer to loiter in the store, leading to increased merchandise awareness and increased impulse purchasing.
A retail store with a soft ambiance and bright lights highlighting certain products will drive the customer towards these products and motivate them to make a purchase. An effective store layout encourages consumers to shop the entire store  and view an extensive assortment of merchandise.
Mannequins[ edit ] Mannequins are used by apparel retailers to display their products in-store and in the window display.
Lighting can also be used to highlight the store layout and urge customers to flow through the store, exposing them to more merchandise.
In-store design and window display techniques can be used to enhance the store environment, influencing consumer behaviour and purchasing decisions. Atmospherics[ edit ] The atmospherics also have a large influence on the store environment.
Shoppers that are more task oriented are more likely to prefer these cool colours as they bring this calming effect and are also less likely to distract them from the task at hand. The window design technique is a way of communicating with customers, which uses a combination of lighting, colours, props, text, and graphic design to display goods, attract the attention of the customer, and sustain a brand image.
When customers enter the transition zone they need time to adjust to the new environment including the lighting, the temperature and other sights and sounds.
This creates an emotional connection, which can drive the customer to purchase the product. The overall goal of the window display for the retailer is to persuade the customer into the store and motivate purchasing.
Products at eye level also get more attention.A PROJECT REPORT ON VISUAL MERCHANDISING AND ITS IMPACT ON CONSUMER BUYING DECISION A thesis submitted for the partial fulfillment of the requirements for the award of the degree of MASTER OF BUSINESS ADMINISTRATION IN MARKETING Submitted By ISHAQ KHAN Under the Guidance of Mrs.
Project Greenwich DN Report This project is new and refreshing for me in a way because as visual merchandising student, my project had always been about going to boutiques and clothing retails to check out the Visual Merchandising.
A Report of A Study on “IMPACT OF VISUAL MERCHANDISING ON SALES AT BIG BAZAAR, HUBLI” for FUTURE VALUE RETAIL LTD Submitted to the Department of Management Studies. Visual merchandising builds upon or augments the retail design of a store. It is one of the final stages in setting out a store in a way customers find attractive and appealing.
It is one of the final stages in setting out a store in a way customers find attractive and appealing. Multi-channel retail brand HSN (St. Petersburg, Fla.) has partnered with Macy’s (Cincinnati) to launch the.
One of the most creative and fun aspects of running a pop-up shop is managing the visual merchandising elements of the retail environment. you’re ready to get started. First, we’ll discuss the critical visual elements of the all-important window display.
the sales floor in furniture stores are set-up with displays that make it easy.Download